Now isn’t this something! Ben Affleck‘s partnership with Dunkin‘ reached new heights at the 2024 Grammys, unveiling an ad that humorously hints at Affleck’s aspirations to pop stardom, mirroring his wife’s success. The commercial, featuring TikTok sensation Charli D’Amelio, cleverly plays off the “Sad Affleck” meme from the 2023 Grammys.

Last year’s Grammys broadcast inadvertently spotlighted Affleck’s glum expression, sparking a viral meme. The Dunkin’ ad creatively addresses this moment, with Affleck musing over his potential in the music industry, despite the public’s interpretation of his mood.

The ad showcases Affleck’s humorous attempt to conquer the music world, from laying down “questionable beats” in the studio to learning dance moves from D’Amelio. His journey from actor to aspiring pop icon is presented with a light-hearted touch.

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Nicoleta Raicu

Editor-in-Chief at Cultartes Magazine
Still can't tell exactly my origins because of my suspiciously ‘Chinese eyes’.