Dissecting IRONIC SWEDEN’s EDM/Future Pop Track, ‘Media Whore’

Using innovative and ground-breaking music, Ironic Sweden, a Swedish electronic act, hopes to disrupt stereotypes and raise awareness of social media issues. The three members of Ironic Sweden have made an impression on the music scene by blending elements of EDM music with post-punk elements to create a sound that is as thought-provoking as it is danceable.

It all started when Dan Ritzen founded Ironic Sweden. Later, it was joined by Stefan Kauppila Johansson and Tezz Markström in 2023. They infuse their music with experimental soundscapes and biting lyricism, whose hypnotic beat perfectly matches their lyrics’ acidity. As a result, it is surprising how fearlessly Ironic Sweden tackles pressing social issues, shedding light on the alarming realities of the social media age, in which most people seek attention and fame.

The single was produced by the Melville brothers, more specifically Callum Melville, aka Calibeats from the UK. Musically, ‘Media Whore‘ is sure to be a hit with festival-goers and clubbers alike. Despite being a high-energy dance floor anthem with a driving bassline, there is an undercurrent of darkness that gives the track an additional edge. It stitches together distinct ingredients with charming vocals and thoughtful lyrics.

How far are we willing to go to get likes and 15 minutes of fame? And when we finally get it, are we even aware of how long time it will take to recover or do we ever recover? This is a song in the more old-fashioned Ironic Sweden style. Some might think the song sounds like And One, spiced up with some Soft Cell notes.
Ironic Sweden about ‘Media Whore‘

Upon listening to Ironic Sweden‘s latest release ‘Media Whore,’ I was instantly captivated by the contagious EDM beat and energy. Although I anticipated a bold track based on the track’s cover, the music erupts with such vitality that it captures the attention of the listener from the first note. Every component of this captivating audio tapestry works in flawless unison with one another, from the synth melodies to the pulsing electronic beat.

The band describes itself as “one producer and two vocalists, one Macbook Pro, one Rode NT1a, and some hardware synths.” But there’s more to it than they would think, resulting in a sound that is both familiar and surprisingly inventive, providing listeners with a musical experience that is both thrilling and exciting.

‘Media Whore’ is deserving of all the accolades it gets since it demonstrates the ability of music to provoke thought and inspire change.