For Fall Winter 2026, Willy Chavarria places desire in plain sight. Titled “Autoerotica”, the new campaign moves through sexuality, fantasy, autonomy and self-possession with an unapologetic visual language shaped by glamour, humour and the unruly spirit associated with the 1970s.

The campaign gives particular attention to trans and queer identities, treating them within a wider conversation about agency and personal freedom. There is no attempt to soften desire or make it more convenient. Bodies occupy the frame with confidence, personality and a willingness to be seen on their own terms.

At the centre is the evolving figure of the WILLY WOMAN: glamorous, intelligent, assured and entirely conscious of the power of her own image. She determines how she appears and how she is perceived, turning presentation itself into an expression of autonomy.

The clothing follows that attitude. Fall Winter 2026 develops Chavarria’s established vocabulary through pronounced tailoring, enlarged proportions, assertive silhouettes and a persistent interest in sensuality. Suits move between formal and relaxed territory, with jackets paired with shorts for a schoolboy inflection. Knitwear gains padded shoulders, while structured shirts carry the house’s pointed collar, giving the upper body a deliberate sense of presence.

Elsewhere, the collection becomes more revealing and more playful. Silk dresses follow the body closely, while oversized cocktail dresses introduce volume. Pencil skirts expose boxer shorts beneath them, cropped jackets interrupt traditional tailoring, and leather miniskirts appear alongside work shirts. Different wardrobe codes are placed in direct contact, creating tension through styling, proportion and context.

The women’s pieces continue Chavarria’s interest in clothing that carries confidence without becoming overly polished. Sensuality is allowed to remain physical. Tailoring holds the body, fabric exposes it, and proportion becomes another way of controlling the image.

Photographer Diego Bendezu shoots the first chapter of “Autoerotica”, with the larger campaign continuing to unfold through the Fall Winter 2026 season. His photographs bring together several recurring elements of Chavarria’s visual language: fearlessness, sensuality, humour, humanity and an instinctive refusal to conform.

The resulting images do not treat desire as something that needs to be disguised beneath perfection. Bodies appear with their own presence, personalities remain visible and humour interrupts the seriousness usually attached to fashion imagery.

With “Autoerotica”, Chavarria gives sexuality room to exist without asking it to behave. The campaign is glamorous, physical, occasionally mischievous and deliberately human, a fashion story built around the simple authority of being able to decide what you want, how you look and how much of yourself you choose to reveal.

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Photo: (c) Diego Bendezu

Models:

Nomi Ruiz
Brynn Bonner
Lex Peckham
Jonas Barros
Erick Chachi Martinez
Mase Somanlall
Ruben Noris

Art direction: Jess Cueva


Styling: Cassie Jekanowski and Caden Swif

Hair: Joey George for Oribe

Make-Up: Frank B for Milk Makeup

Production designer: Max Kotsonis

Casting: Brent Chua

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