What is so special about Sergey’s work? I’d say disengagement, an almost absolute sense of the frame. The ability to work with models and to create the right mood; an excellent, developed taste for visual composition. An amazing skill to turn everyday life into art.

Sergey Reider is a photographer based in Kazan, Russia…

To be honest, I would have started building considerations about the artist’s photos, but I found a few words for every photograph on his social media, and it seemed useless to write something extra. I don’t know if these are his words or he borrowed them from somewhere else. But, they seem to fit the artist’s characteristics.

“At first glance, you understand the attitude towards a person, who owes what to whom, and whether or not. And any mutual understanding is also conveyed by eye movements, the contour of the situation, and a smile. Mutual understanding is not an explanation.”

“In the same silence, you laugh. The same clarity is pain or negativity, they are quiet and present, they just are.
Spring also comes smoothly and without announcements.

The dance starts by itself. Breathe well.
And all this against the background of the incessant noise of words – in the head, on paper, and between us.”

“One has only to foresee everything, how some devil will appear from the snuffbox and take everything along an unexpected path.

On a new road. And this is the most important thing – to understand in time that this is not a hindrance, but a hint. That this is not a nuisance, but a novelty. Weren’t we all preparing this for her?”

“Getting ready for something new is an oxymoron. If you are ready, then this is no longer a change. If you’ve built a shoot in your head, can you call it creative? And is it worth it if it has already taken place – in the head?”

“The body will tell you. The interior will tell you. The light will tell. Life always merges into something whole. The main thing is to start moving. To begin this process, for which it seems as if I am not ready. A process that will tune itself and tune you.”

“You most importantly trust this deus ex machina

Follow Sergey Reider on:
Instagram | VK

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