Sydney rock and roll quartet super FLORENCE jam has finally made it around to an international release of their music – a full 15 years after they first emerged onto the Australian live music scene as fresh-faced students.
As part of the Bird’s Robe Records 10th anniversary series, the debut self-titled EP from the Australian rock quartet will see an international release on CD & digital formats.
Originally released in 2009, the 6-track EP followed several demo CDs printed independently by the band and circulated at gigs around Sydney’s underground live music scene. The band finally made their way into the studio with producer Clayton Segelov to refine their raw, progressive sound into a more concise and bombastic version of their material.
The response was surprisingly strong – over 2,000 copies sold, #1 on triple j radio’s Unearthed chart, MusicOz Award finalists, and the DIY video clip for ‘Ghetto Project Fabulous’ proving a hit on ABC TV’s rage program. The success of the EP was the catalyst for the band’s first national tour in late 2009.
The band made their way in the Myspace era by busking twice weekly in Sydney’s Pitt St Mall and gigging relentlessly at legendary institutions across Sydney, Melbourne, Brisbane & Adelaide such as the Annandale Hotel, Metro Theatre, The Espy, The Lansdowne, Gaelic Theatre, Hopetourn Hotel, Excelsior Hotel, Club 77, Hermanns Bar, Manning Bar, Enigma Bar & The Hi Fi Bar (now Max Watts). They regularly performed over 100 times per year, playing to tens of thousands of people both in – and outside of – venues along the east coast.
The band scored supports with notable indie bands including British India, Airbourne, Dallas Crane, Philadelphia Grand Jury, Shihad, 28 Days, Bertie Blackman, and Mental As Anything.
Though they were rarely supported with radio play, the band nevertheless managed to fill hometown venues the Annandale Hotel & Gaelic Theatre to capacity at their raucous live shows, featuring extended versions of their songs, improvised jams & their infamous covers of Led Zeppelin tracks ‘Black Dog’ and ‘Whole Lotta Love‘.
Though relatively dormant since a one-off reunion show in 2014, the band was instrumental (pun intended) in kickstarting the success of Sydney’s burgeoning progressive rock underground. The band headlined the first several shows by the newly formed Bird’s Robe, founded by Alex Tulett with drummer Mike Solo. Solo has since carried the label & management company on to work with ARIA-nominated & charting artists including sleepmakeswaves, We Lost The Sea, Closure in Moscow, The Crooked Fiddle Band, Toehider, Solkyri & more.
sFj have also notably supported charitable causes extensively since their inception, including performing concerts and fundraises for Hep C patients, famine relief, mental health awareness, youth center, and school music programs. In that vein, the band has also committed to donating a portion of proceeds from this year’s releases to a number of charities to be announced shortly.
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