Nike continues to implement its “Move to Zero” movement throughout various mediums as it teamed up with London-based creative agency Accept & Proceed to shape up a new recreational park featuring a basketball court and playground with the use of 20,000 upcycled sneakers in New Belgrade, Serbia.
“It’s no understatement that helping the world’s best sports brand with its sustainability initiative makes me feel immensely proud of the work we’re doing at Accept & Proceed”, said Matthew Jones, Creative Director of Accept & Proceed.
“Our visual identity for Nike’s “Move to Zero” brand came to life within our court and playground design in New Belgrade and I feel incredibly inspired to know that design, community, and responsibility towards our planet were all integral elements in this project. Moreover, to witness and be part of the meaningful connections between Nike and local communities shows a new way forward, especially for the role of designers—sowing of the seeds for an active future and better tomorrow.”
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