Checkout Zero is an anti-consumerist visual tale by French photographer Pol Kurucz. In a not so distant future when all, even the soul is on sale, eccentric cashiers interact with peculiar products of a factory-like supermarket. Through visual allegories and pop aesthetics each female protagonist uses their singularities to provoke us and challenge wild capitalist, gender and aesthetic norms. Checkout Zero was shot in Sao Paulo with local models and queer artists. The series mixes fine art and fashion elements and features creations from local brands.

All copyrights: Pol Kurucz

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Nicoleta Raicu

Editor-in-Chief at Cultartes Magazine
Still can't tell exactly my origins because of my suspiciously ‘Chinese eyes’.