Snow on Sand: Saudi Arabia’s Desert Is Getting a $19 Billion Ski Facelift
Trojena, part of NEOM’s $500 billion utopian megacity, is currently rising in the Sarawat Mountains, promising 30 km of ski slopes, a man-made lake, a vertical village, and enough luxury branding to make Davos look like a camping trip. Think: Ritz-Carlton in the cliffs, artificial snow under a 40°C sun, […]