Christmas, as imagined by Jean Paul Gaultier, never arrives quietly. In 2025, the season derails into something far more intoxicating, a nocturnal reverie where frost glitters like sequins, tartan rules supreme, and excess becomes a form of grace.

The campaign opens like a dream slipping off its tracks. A train ride ends, reality dissolves, and night blooms into spectacle. Deep within an enchanted forest, cold, theatrical, and impossibly alive, Gaultier stages a celebration that feels both mythic and mischievous. This is not the Christmas of restraint or polite rituals. This is a winter ball where laughter echoes too loudly, bodies move too freely, and extravagance is worn like a second skin.

At the center of the chaos, Le Male Elixir makes his unannounced entrance. Gone are the familiar sailor stripes; tonight, he arrives transformed. Draped in deconstructed tartan and cut with unmistakable Gaultier audacity, this limited-edition Collector slices through the night with an amber-laced trail that chills and seduces in equal measure. He doesn’t ask for attention, he steals it, leaving behind a scent sharp enough to bite through the cold.

Across the frozen clearing, another presence commands the night. Gaultier Divine glows against the polar darkness, untouched by winter’s cruelty. Golden corset gleaming, gaze unwavering, she walks through snow as if it were a spotlight. Wrapped in sculpted tartan, she turns frost into ornament and silence into anticipation. Her scent unfolds like a slow revelation: luminous lily, airy meringue, and a saline spark that lingers on the skin like a dare. Follow her, and winter itself seems to soften.

As the night deepens, icons return from the past, Gaultier² and Ma Dame, revived by collective desire, called back into existence by a community that refuses to let legends fade. To warm the frozen air, the Gaultier candle flickers nearby, orange blossom notes threading intimacy through the extravagance, burning all the way to the last flame.

Gift sets dressed in tartan become objects of devotion, each one a small act of theatre. In this snow-covered forest, rumored to vanish with dawn, gifting transforms into performance, indulgence into language. The Gaultier Gift Finder promises surprises that speak without words, while hidden challenges unlock exclusivities meant only for those willing to look beneath the surface.

Cold to the touch, alive with excess, this is a Christmas that exists somewhere between rumor and ritual. Beneath the tartan lies celebration. Beneath the snow, a devotion to pleasure. And for one night only, Jean Paul Gaultier turns the holidays into a beautiful scandal, unapologetic, unforgettable, and utterly alive.

Jean Paul Gaultier Fragrance Christmas Campaign 2025, credits:

Photographer: Arash Khaksari & Adrien Sgandurra Beige
Director: Romain Le Cam
Fashion Editor / Stylist: Samia Giobellina
Hair Stylist: Sachi Yamashita
Makeup Artist: Marie Dufresne
Casting Director: Leila Azizi
Actor: Marin Judas
Models: Mina Serrano, U Seng I, Vladimir McCrary

© All rights reserved to Jean Paul Gaultier.







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