"The goal is to challenge the viewer's perception on these masculine stereotypes, deeply rooted in the local culture of the auteurs'."

XXX is a short fashion film made by Raya al-Souliman and Horatiu Sovaiala and it showcases Lucian Varvaroi‘s debut collection.

According to the creators, the film depicts “an exploration of post communist Eastern-European macho-man stereotypes wrapped in a pop futuristic aesthetic. The video is a loose interpretation of a fashion runway show, focusing on the atmosphere and background of the characters, thus giving an insight into the designer’s inspiration world.”

“The goal is to challenge the viewer’s perception on these masculine stereotypes, deeply rooted in the local culture of the auteurs’.”

Other details: music by Raul Vladau; color grading by Lucian Iordan; camera assistant Norbert Fodor, Alin Cinca; styling Petra Dudea.

Photos: screens from the film

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Romanian self-taught writer, based in Cyprus, interested in contemporary art, unconventional culture and gonzo journalism. Writing for almost a decade, he is agnostic, supports a censorship-free society and reads way less than he wants.