Last month, Sigur Rós launched “Route One,” a 24-hour “slow TV” live broadcast; a trip along the entirety of Route 1, a road that circles around Iceland. So, on this year’s Summer Solstice, Reykjavikian musicians Sigur Rós drove 1332km for over 24 hours to travel the entirety of Iceland’s Route 1, also known as the Ring Road. Driving anti-clockwise round the island, the journey passed by many of the country’s most notable landmarks, including Vatnajökull, Europe’s largest ice-sheet; the glacial lagoon, Jökulsárlón; as well as the east fjords and the desolate black sands of Möðrudalur.
Guitarist / vocalist Jónsi explained the band’s intention on their website:
In a day and age of instant gratification and everything moving so fast, we wanted to do the exact opposite… slow tv is counter-active to the world we live in, in that it happens in real time and real slow.
It’s directed by Tomas Örn Tomasson and it’s actually a visual alternative to last month’s official music video for “Óveður,” (which translates roughly to “Storm” or “Bad Weather” in English).
Sigur Rós are currently on tour, you can see them on Electric Castle on 14-17 July.