Those Who Fuck The Labels. The Normals, by Paul Kurucz

They say what’s normal for the spider is chaos for the fly. The same principle applies to Paul Kurucz new photo series which has as main subject the separation of standard notion of “normality” as accepted by society.

“Most people are normal”, the art statement explains. “Some want to be different and follow the norms of a specific social or cultural tribe. They are normal too. And there are those who would laugh at such nonsensical categorizations, who don’t believe in or live by conventions, who create their own reality and live it naturally.”

“The Normals”, the upcoming photo project of the French-Hungarian, Rio de Janeiro-based visionary artist brings together people with different mentalities but with common, although unique, if you will, mindsets and backgrounds. A cavalcade of satire, a ridicule of nowadays consumerism and glamour, and even a psychopathic lack of empathy are all translated into vivid, clinical colors, dynamic scenes and controlled anarchy.

They’re all part of the “humanist microcosm”, as Kolor Collective defined it, even though the majority would see them as pariah, eccentric individuals who ignore the rules out of independency: actors, models, performers.

How do YOU define “normal”?

All photo credits: Paul Kurucz. More about Paul Kurucz and Kolor Art Collective

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Romanian self-taught writer, based in Cyprus, interested in contemporary art, unconventional culture and gonzo journalism. Writing for almost a decade, he is agnostic, supports a censorship-free society and reads way less than he wants.

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